Androgyny on the Runway: Margiela Defies Norms in 2019 Collection
By Hana Chabinsky
Maison Margiela’s 2019 Ready-to-Wear collection featured garments stripped down to their core. Staying true to the edgy aesthetic of the Maison, there was no shortage of manipulated, deconstructed, and exaggerated pieces. The models, like the clothing, looked very raw, sporting little makeup and sleek hair. Many of the female models had shaved heads, while the male models proudly wore long skirts and shift dresses with mary jane flats. Vice writer, Steve Salter states that designer John Galliano “pushed-possibilities, blurred-boundaries and swept the dust from this atelier-powered artform.”
Galliano’s stripped down collection defies gender norms and competes with the binary. Women sporting oversized, boxy garments and men modeling pant suits with a cinched waist creates tension with today’s social and gender norms. Galliano claims this collection was partially inspired by the new Gen X and Y consumers who will make up 45% of luxury buyers by 2025. This generation, who is more accepting of gender and sexual fluidity than the baby boomer generation, proves welcoming to Galliano’s androgynous collection.
You can be sure to see androgynous and gender defying fashion at almost any industry event. Billy Porter wearing a Christian Siriano Tuxedo dress to the Oscars, Ezra Miller rocking a bold lip at the 2019 Saint Laurent Fashion Show, or Cody Fern and Judy Greer at the Golden Globes, are all clear examples of fashion disruptors. As celebrities and their designers pave the way for a new era of non-binary fashion, they set a precedent for nonconformity and explorative expression.
CURIO CONCEPT STORE BY ALEXANDRA LANGE
From it’s quaint exterior, you would never believe the beauty and extravagance hidden within Curio Concept Store. Positioned right off of Georgetown’s famed M Street, Curio Concept Store is filled with some of the most unique, artistic, and whimsical pieces of clothing you have ever seen.
Innovator, and absolute girl boss, Lena Farouki, opened Curio Concept Store with the intent of bringing something completely new to the area. After visiting renowned concepts stores in other major cities, like Colette in Paris, Lena felt that D.C. would benefit from something like like that. She loved the idea of the concept store; to her, a concept store allows shoppers to see a piece of the curator’s mind. Lena opened up the store in 2012 and has clientele from all over the world.
Upon entering the store, shoppers are instantly hit with Lena’s playful and artistic vision.
The boutique is decorated with cheeky art, eye catching wallpaper, and of course, the fabulous clothes. Dainty tea sets, provocative jewelry, and pastel handbags completely liven up the space. Lena emphasizes that Curio is not about following trends, it is about representing her style and bringing interesting pieces to her clients.
M street is filled with big commercial stores like Forever 21, J. Crew, and Nike. While those stores provide cheaper, faster, and trendier pieces, their styles quickly become oversaturated on campus. Next time you’re in Georgetown, take a right on Thomas Jefferson street, walk into Curio Concept Store and I promise you will be inspired.
The Latest and Greatest in the Skincare World by Kesley McEvoy
As a skincare consumer, I am always looking for the latest and greatest in the beauty world. Products are constantly coming out that claim to be the holy grail of minimizing breakouts, hydrating skin, or provide a radiant glow but which products actually deliver?
If you haven’t already heard about this sold-out Facemask over on social media, you are going to hear about it now. With merely two products on the shelves, they are already receiving major attention from men and women worldwide. Summer Friday’s Jet Lag Mask ($48) is all the rave right now. Targeted for all skin types, this mask delivers an intense hydration as well as a radiant complexion in just one use! Founders Marianna and Lauren, recently started this brand after they fell short of finding a product that has amazing ingredients while also giving your skin an immediate glow. Celebrities Jessica Alba and Kim Kardashian as well as Youtube beauty guru, Lauren Elizabeth have been obsessed with this face mask since it hit the market in March.
Next up is another product that has been talked about all over Instagram since it was released. Allures Best of Beauty 2017 Winner was the Glossier Milky Jelly Cleanser ($18). This cleanser works to quickly take off makeup and wash away dirt while also working to hydrate and moisturize your skin. Customers are going crazy about this product’s ability to leave your soft and healthy instead of dry and tight. Though it’s meant for all skin types, this product is made with safe and gentle ingredients in order to deliver a soft, moisturized feeling.
Lastly, the Biossance Squalane + Probiotic Gel Moisturizer ($52) is a product that is getting a lot of exposure for their Squalane based gel moisturizer. Squalane is an extremely moisturizing molecule that, when mixed with a gel moisturizer, delivers an intense skin-repairing, moisturizing face cream. Besides it’s skin-repairing ability, Squalane also works to fix redness and uneven skin, leaving your skin brighter while reducing the appearance of pores. Customers love how it immediately leaves their skin feeling glowing and hydrated instead greasy and oily.
Whether your skin is breaking out because you stressed over an exam or you forgot to wash your makeup off this past Saturday night, sometimes all you need is rest and new mask to get your glow back.
Artechouse: The Role of Innovation and the Pursuit of Self-Belief By Omar El Kholy
Is it DNA that attracts us? Or is it the nature of movement? The sole interaction of different elements creates the textures between us. Our humanistic desires are synthesized at Artechouse’s ‘New Nature’ exhibition.
Dazed by the motion of the abstract lights, you’ll find yourself seated in the heart of this virtual jungle. Adaptation is the word. A lesson to be aware of. Too often we have yearned for tangible love in this vulnerable world but close your eyes and let these digital creatures find your inner peace. Soiled in the roots of your brain a seed begins to sprout, embrace it and allow your mind to enter this limbo of subconscious.
Driven by sensory movement, an ecosystem begins to evolve around you. Finally, is this a sense of belonging? Are there natural forces favoring my trends? My ideals? Polish artist Mateusz “Marpi” Marcinowski designs a cognitive environment with evolving responses, encouraging collaboration with the menagerie. Beware nature is a breeder, you must observe and obey.
One must see the metaphor in the exhibition: be purposeful and selective in your life. Favour some individuals and disfavour others. Feel the positive energy from your surroundings to create your own trends, your own variations. Don’t be afraid. Dress the way you desire. Revolutionize your society and enhance the creativity within yourself to survive the competition - too bad Darwin wasn’t a designer.
Evolution is progress and progress is moving forward, and with that thought, time to enter the next room: Motherhood. Harness your creation here. Channel your creativity and mobilize that emotion. The power lies within your fingertips. Be merciful, be brutal, it is your choice on how you nurture the offspring of innovation. All have different temperaments, some sanguine, some phlegmatic, some choleric and some melancholic. Pick and adapt to your liking but know you are now nature’s biggest force.
Artechouse will teach you to challenge your mind and to fear nothing but incompetence. For nothing is more valuable than life and one must learn the value of preservation. Each individual has that inner beauty and that ability to blossom into their very own vision.
Go get inspired.
Thumbnail Photo by @Gabresphotography
Conscious Consumer By Tina Zaia
Stores like Zara and H&M on every street corner; they are convenient, cheap, and usually on trend. They mass produce garments that fit the current fast pace of fashion. The excessive production of trendy clothing makes the consumer feel that our old clothes are no longer fashionable. These large corporations manipulate consumers into believing that clothes are disposable and temporary, when they used to be fabricated to last for years on end.
Fashion is one of the most environmentally destructive industry in the world. Every process, from spinning, to knitting, to dying and transporting, has an environmental impact. It takes about 3,000 liters of water to make one cotton t-shirt and more than 1,300 gallons of water to make one pair of jeans. Synthetic dyes often end up in the waterways of developing countries, since that's where many brands fabricate their clothes, tinting their rivers and lakes. All of this happens far away from the average consumer's eyes.
What can we do about it?
The easier answer is to push companies to be responsible for their fabrics and factories. Using your dollar as your vote. It is important to understand that we have a personal responsibility too. Every person should be aware of where their clothes are coming from and where they will end up after we are done using them. This is called being a conscious consumer.
It is no secret that sustainable clothing is more expensive. However, popular brands, like Adidas, have started making their shoes out of recycled plastic. Also, vintage stores, and repurposing old clothes are great for the environment, since it reduces the demand for virgin materials. Some vintage shoppers sell their finds through Instagram, like @esmesdrawertoo. Also, Depop is a great app for selling and buying vintage clothing. An online thrift store, ThredUp has partnered up with sustainable brands like Reformation, so you can send them clothes you don’t use anymore for a Ref store credit.
Our footprint on the planet is universal, but also individual. Our everyday choices affect our precious planet, so make choices with positive effects!
Thumbnail Photo by @Gabresphotography
Trends Recycled by Lauren Ofman
The latest trends circulating the fashion world have led us to question whether or not fashion is timeless. We tend to associate each decade with signature pieces: poodle skirts in the 50’s, sparkle in the 60’s, and grunge in the 90’s. The revival of these trends has been more prevalent over the last 10 years. Instead of cultivating our own style, it seems that we are recycling trends from the past.
Sara Matthiesen, a Women’s History professor at GW, has noted some of the trends that make her feel nostalgic: “I’ve seen lots of late 90s/early 2000s styles—the midriff is back, old school Vans sneakers, furry sweaters, velvet tops, and jeans with stripes down the sides.” She’s also seen a revival of trends from the 70’s with off-the-shoulder tops and flared jeans.
These recycled trends are not hard to find. Stores like Target have a designated section to clothing inspired from the movie Clueless. Urban Outfitters sells vintage Levi’s that maintain their 70’s style.
“When I walk around campus, I feel like I am in a Gwen Stefani music video...and I love Gwen Stefani,” Matthiesen said. Trends like “Mom Jeans” and Adidas Superstars can be shocking for the people who started them, as many of them would like to keep those fashion choices in the past. But when it comes to how people in this decade style them, something feels different.
Professor Sarah Matthiesen also mentioned that she,“ think[s] some styles are timeless, but even these are re-imagined to reflect the current trends to a certain extent” Classic pieces like sweatshirts, denim, and jackets are recycled in a way that reflects what is trending at the time
Some of today’s fashion icons like Kanye West and Kendall Jenner have reinvented these trends by applying them to the current moment in fashion. 50’s femininity has become vintage glam, 70’s retro evolved into the “model off duty” aesthetic, and 90’s grunge has become industrial street style.
Fashion may be timeless, but it’s the expression of trends and the people who wear them that create a new, unique style.
Thumbnail Photo by @Gabresphotography
“HOW VIRGIL ABLOH HAS SHAKEN UP THE INDUSTRY” by Aminat Amoo
OFF-WHITE c/o VIRGIL ABLOH™
“THE FASHION INDUSTRY”
WRITTEN BY AMINAT AMOO
From interning at Fendi with Kanye West in Rome, to founding the innovative, deconstructed, global sensation, OFF-White brand, Virgil Abloh has become the face of streetwear fashion. Although the brand is based in Milan, Abloh has made a dent in the fashion industry in America. Abloh has collaborated with brands such as SSense, Moncler, Vans, and Nike. The culmination of his success has lead him into assuming the role of Creative Director for Louis Vuitton Menswear. Abloh made a name for himself through his unique style and signature of quotation marks, but his trademark combined with other successful brands gave his work further publicity. He learned design through studying Architecture, which is a clear inspiration in a lot of his work. Usage of road signs and industrial symbols stem from his Architectural background.
Many celebrities have been seen wearing and styling his brand. Fans see their idols wearing the same brand over and over so they’re more inclined to look it up and attempt to mirror their style by purchasing from the same brands. Brand association has definitely allowed Abloh to enter the fashion industry more successfully. While it is no doubt that Virgil is a talented designer, he has such great success because he is a genius marketer. OFF-White harbors a lot of dope pieces, while a bit overpriced, it works. Virgil Abloh has shaken up the industry through being creative and innovative. He used designs that were seen on a day to day basis and transformed them into fashion and art. The hype around his brand took off from the way celebrities religiously promoted it, but he shook the industry because of all the continuous work he put into collaborating with brands that already had hype. There is a lot to be learned from Virgil Abloh, a fashion designer we all wish we met in Rome.
Social Media’s Impact on the Pace of Fashion by Kelsey Mcevoy
It wasn’t too long ago that people relied on fashion magazines and runway shows for the season’s newest trends. Trends took months, sometimes years to reach other parts of the country and the rest of the world. Today, trends from all over have the ability to become the a global sensation with just one instagram post. Fashion inspiration comes from many places, however, it is all funneled through social media. Social media and the role that it now plays in our lives has forever changed the world of fashion.
Due to the increasing use of social media platforms, our style is influenced by all sorts of people and places. People look up to celebrities for style inspiration. While it used to be through the style section of the New York Times or Vogue, it is now through social media. Whether it be on Instagram or Snapchat, we are constantly able to see what celebrities are wearing. If you want the same boots that Harry Styles was wearing at his latest performance or a top that Gigi Hadid rocked on her way to lunch, it isn’t too hard to find where those pieces are from, thanks to social media.
Social media makes it easy and fast to buy clothing that you see on your feed. Platforms like Instagram allow you to directly tag designers you are wearing, which then gives viewers the option to go on the designers instagram and website where they can purchase the item. Wanting to purchase an item seen in a magazine was a way longer process and less likely to occur if your like me and would forget about it 10 minutes later.
Youtube is another platform where you can find what other people are currently wearing. Beauty gurus show us their latest beauty and fashion purchases in order for us to see not only what’s trendy but what’s your style and what’s not. In addition, most times they will also post links in the description box so you can easily purchase the items you like.
There are many ways in which social media has lead to the increased pace of fashion, and i’m not mad about it.
Make Up Make Over By Rebeca Farache
Shiseido Co. is a skincare brand and parent company of NARS and Laura Mercier. The company is rebranding itself in hopes of attracting new consumers.
A Japanese brand, Shiseido Co has been around for 146 years old. It has roots in both the beauty and skin care department. While Shiseido Co. is such an established brand, most people our age don’t use it, or even know about it.
Shiseido’s stock prices have fallen as much as 3.4 percent, therefore they have decided to rebrand their line. That rebranding has led to a discontinuation of around 100 different products. Shiseido’s new collection plans to combines Western trends with a Japanese flare.
This new collection aims to attract consumers in their 20s and 30s, building a new following that will stay with Shiseido in the long run. By incorporating American makeup trends like bright colors and matte finishes, while staying true to the minimalist Japanese look, the brand believes they will be able to attract a new, loyal, and younger customer base.
Overall, Shiseido has changed a lot since their first launch and now has a new sleeker more globally appealing brand. Hopefully the strategies Shiseido has implemented continue to increase their sales and broaden their audience. If they were able to make several other prestige brands staple products in the Western market, nothing is stopping them from making this a prosperous revamp.